Empowering CPOs with Moglix: Transforming Packaging Procurement for India’s Second Largest Paint Company

Empowering CPOs with Moglix: Transforming Packaging Procurement for India’s Second Largest Paint Company
Moglix has emerged as a game-changer for CPOs in the paints and coatings industry, especially through its transformative collaboration with India’s second-largest paint manufacturer.
Let’s dive deeper and see how they achieved exceptional results.
Procurement Problem Statement of The Paints Company
India’s packaging supply chain has traditionally been fragmented, especially in the paints and coatings sector.
Packaging vendors were confined to a few towns, and the procurement process was frequently exhausting, inefficient, and subject to delays.
Additionally, to meet the rising demand for diverse SKUs, organizations frequently onboarded new suppliers on an ad hoc basis, further complicating the procurement process.
These complexities began to have an impact not only on overall cost but also on product delivery delays at India’s second-largest paint firm.
The company faced the following issues:
- A fragmented supply chain and insufficient supplier coverage.
- Ad hoc supplier onboarding, resulting in variable quality and delivery.
- Ineffective logistics with several 3PL partners leads to slow delivery times and expensive operational costs.
For the CPO, the responsibility to eliminate these difficulties, maintain high-quality packaging materials, and ensure swift delivery across India was crucial.
The Moglix Solution: Optimizing Packaging Procurement
Moglix partnered with India’s second-largest paint company to revolutionize packaging procurement across India. Here’s how we delivered impactful solutions:
1. Consolidated Packaging Supply Chain Across India
By utilizing superior technological capabilities, Moglix implemented a single-window purchase system.
This approach enabled seamless procurement from over 10 locations across India, ensuring consistent quality.
Curious about the result? A consolidated and streamlined procurement process eliminated unnecessary and redundant steps, which in turn reduced dispensable complications.
2. Strategic Sourcing and Supplier Relationship Management
Moglix adopted a strategic sourcing approach to enhance supplier reliability and cost efficiency.
Reducing vendor dependence allowed the company to focus on long-term goals, leading to cost savings, improved quality, and superior service.
This method resulted in a 3% cost savings for packaging materials.
3. Packaging Innovation & Sustainability
Our goal was not limited to cost reductions. Moglix also leveraged packaging sustainability initiatives by using eco-friendly materials and reducing packaging waste.
This enabled the paint industry to achieve its sustainability goals while also improving their packaging.
4. Supply Chain Optimization and Logistics Efficiency
Previously, the logistics cycle was tedious and time-consuming due to the involvement of several 3PLs.
Moglix addressed this by consolidating the number of logistics partners into a single 3PL supplier, resulting in substantial time savings. The results were amazing.
- The process time was shortened to 48 hours.
- Cycle time was shortened to three days.
- The turnaround time (TAT) was reduced from 8 to 6 days.
This change not only enhanced delivery speed but also significantly improved OTIF performance, which rose to an amazing 98% across India.
The Impact of Moglix’s Solutions
The strategic partnership between Moglix and India’s second-largest paint company has yielded actual and tangible results, allowing CPOs to make more informed and data-driven decision-making.
Moglix’s digital procurement and logistics operations resulted in a 3% reduction in packaging material costs.
By consolidating logistics under a single 3PL provider, the company achieved a 20% reduction in processing time.
The results have been highly credible that the company now has a streamlined packaging supply chain, all while maintaining high quality and environmental standards.
Conclusion
In conclusion, for CPOs in the Fast-Moving Consumer Durables industry, the packaging procurement process can be complex and costly.
Businesses can unlock cost savings and boost productivity by adopting efficient packaging procurement strategies that optimize logistics and supply chain performance.
If you are a CPO looking to revolutionize your packaging supply chain and optimize your procurement processes, Moglix is just a click away, access the full case study.
Get in touch today to streamline your packaging procurement and enhance supply chain efficiency.
2025 Procurement Outlook for Tertiary Packaging for CPOs

2025 Procurement Outlook for Tertiary Packaging for CPOs
Tertiary packaging materials such as pallets, wooden boxes, and corrugated boxes play a critical role in bulk transport and logistics.
In 2024, rising costs were driven by material price volatility, increased automation adoption, and evolving regulatory requirements.
As we step into 2025, what can procurement professionals expect in this evolving landscape?
Emerging Trends in Tertiary Packaging for 2025
1. Automation-Driven Optimization
The shift towards automation is gaining momentum.
Technologies such as palletizers, robotics, and automated guided vehicles (AGVs) are improving material handling efficiency, reducing errors, and lowering long-term operational costs.
Smart solutions, such as RFID tags and GPS-enabled sensors, are increasingly integrated into tertiary packaging to improve inventory tracking and logistics efficiency.
These tools not only improve visibility but also mitigate risks associated with misplacement and theft.
2. E-Commerce and Retail Logistics Boom
The rapid expansion of e-commerce has transformed tertiary packaging requirements.
Durable solutions designed for last-mile delivery and modular packaging that optimizes space and handles diverse product configurations are in high demand.
E-commerce packaging must balance durability with efficiency, ensuring goods are delivered intact while reducing transportation costs.
Modular designs, such as collapsible boxes, cater to evolving logistics needs and reduce storage complexities.
3. Cost Pressures and Material Innovations
Volatile transportation costs are fueled by rising fuel prices and are driving organizations to adopt lightweight materials.
Durable alternatives like engineered plastics and advanced composites are gaining popularity for their ability to reduce shipping weight without compromising strength.
Maximizing space utilization continues to be a primary focus.
Innovative packaging designs that maximize storage during transport, such as foldable or stackable solutions, are helping businesses save on logistics expenses while improving sustainability.
4. Regulatory and Safety Requirements
Heightened enforcement of packaging standards, particularly in industries like pharmaceuticals, food, and chemicals, has emphasized the importance of compliance.
Tertiary packaging must ensure product safety and adhere to international shipping standards.
Clear communication, including mandatory labeling for industrial and chemical shipments, is now a critical aspect of tertiary packaging.
Compliance with these standards minimizes penalties and ensures safer handling during transport.
5. Track & Trace in the Supply Chain
The integration of tracking technologies, such as barcodes, RFID tags, and QR codes, has transformed supply chain visibility.
These tools provide real-time monitoring, enabling better inventory management and faster issue resolution.
Data collected through smart packaging enables predictive analytics, allowing businesses to anticipate delays, optimize routes, and enhance supply chain operations.
This is particularly useful in managing fluctuating demands and ensuring delivery reliability.
Conclusion
In 2025, tertiary packaging is set to become smarter, lighter, and more efficient.
Procurement professionals must prioritize modular designs, advanced tracking technologies, and lightweight materials to remain competitive.
Drawing lessons from 2024, companies should align their strategies with emerging trends to enhance operational efficiency and address regulatory and cost pressures.
For more insights and projections, access our whitepaper. Mail your inquiries to info@moglixbusiness.com.
2025 Procurement Outlook for Secondary Packaging for CPOs

2025 Procurement Outlook for Secondary Packaging for CPOs
The procurement of secondary packaging materials like seals and barcodes, plastic crates, and woven sacks faced significant challenges in 2024.
The key cost drivers were technological advancements, increasing transportation costs, and evolving e-commerce demands.
As 2025 approaches, how can Chief Procurement Officers (CPOs) adapt to the shifting landscape and emerging trends?
Key Factors Impacting Secondary Packaging Procurement
1. Technology Integration
- Smart Packaging:
The integration of technologies, including RFID tags and advanced barcodes, is transforming supply chain management.
These features enhance tracking accuracy, streamline inventory management, and reduce losses due to mislabeling or theft.
- Automation:
Automated packaging systems are increasingly prevalent, allowing faster and more precise handling of secondary packaging.
These investments, though capital-intensive upfront, offer long-term benefits by improving operational efficiency and reducing human errors.
2. E-Commerce and Retail Evolution
- Durability and Efficiency:
The growth of e-commerce requires secondary packaging that withstands the demands of last-mile delivery while remaining lightweight and space-efficient.
Packaging solutions that optimize material use without compromising durability are gaining traction.
- Customer Experience:
Customers now expect secondary packaging to do more than protect products.
The unboxing experience is now a critical factor in customer satisfaction, encouraging businesses to create engaging and visually appealing packaging designs.
3. Cost and Material Efficiency
- Material Innovations:
The focus is shifting toward materials that are both durable and lightweight, such as advanced polymers and engineered fibers.
These materials reduce transportation costs and minimize environmental impact, aligning with sustainability goals.
- Standardization:
Modular packaging designs enable businesses to achieve economies of scale.
By reducing complexity in production and assembly, standardization helps streamline operations and lower costs.
4. Supply Chain Challenges
- Transportation Costs:
Volatile fuel prices are driving higher logistics expenses, significantly affecting the cost of transporting secondary packaging materials.
Companies must explore cost-effective shipping methods and optimize routes to mitigate this challenge.
- Supplier Consolidation:
Relying on a smaller number of suppliers can create risks related to pricing and availability.
Expanding supplier networks and building long-term partnerships are crucial strategies to reduce dependency and maintain a steady supply.
5. Single Window Procurement Solutions
CPOs are increasingly adopting integrated procurement platforms to manage their secondary packaging needs. These solutions simplify vendor interactions, improve cost transparency, and streamline order fulfillment processes. Leveraging such systems allows businesses to centralize their procurement strategies and enhance overall efficiency.
Conclusion
As 2025 approaches, the procurement of secondary packaging will require a balance between innovation and cost-efficiency.
CPOs must tackle evolving consumer expectations, technological progress, and supply chain challenges to remain competitive.
Drawing insights from 2024, businesses can position themselves for success by adopting smarter procurement practices and exploring new materials and solutions.
For in-depth projection and actionable strategies, access our comprehensive whitepaper.
Mail your inquiries to info@moglixbusiness.com.
2025 Procurement Outlook for Primary Packaging for CPOs

2025 Procurement Outlook for Primary Packaging for CPOs
The procurement of primary packaging materials such as polybags, VCI bags, food trays, and glass bottles faced significant cost pressures in 2024.
Key factors driving these pressures included raw material price fluctuations, regulatory compliance requirements, and rising energy costs.
As we step into 2025, the question arises: What challenges and opportunities lie ahead for Chief Procurement Officers (CPOs)?
Key Factors Impacting Primary Packaging Procurement
1. Raw Material Costs
Paper and Cardboard:
The growing demand for sustainable packaging is driving up the cost of paper-based materials.
Shortages in pulp supply, coupled with increasing transportation expenses, are expected to put additional pressure on prices in 2025.
Plastics:
Prices of virgin and recycled plastics remain influenced by crude oil market dynamics and recycling infrastructure.
With stricter regulations on single-use plastics, companies are likely to face increased compliance-related expenses.
Metal and Glass:
Aluminum, steel, and glass production processes are highly energy-intensive, leaving them vulnerable to energy price volatility. Ongoing fluctuations in global energy markets are expected to further impact procurement costs for these materials.
2. Compliance
Regulatory Compliance:
Adhering to sustainability standards, such as Extended Producer Responsibility (EPR) and carbon taxation, involves higher certification costs and redesign requirements. These regulations aim to reduce environmental impact but increase operational complexities.
Circular Economy Initiatives:
The shift towards reusable packaging and investments in recycling programs align with sustainability goals but demand significant upfront financial investment. Companies adopting these initiatives must carefully plan for long-term returns.
3. Customization and Design
Innovative Designs:
Packaging innovations, including custom shapes, multi-material combinations, and advanced graphics, enhance consumer appeal but add to production costs. These designs often require specialized production capabilities, driving expenses higher.
Digital Printing Technologies:
Digital printing enables greater flexibility and personalization for packaging solutions.
However, it can increase costs, particularly for short production runs, when compared to traditional methods.
4. Technological Integration
Smart Packaging Features:
Technological advancements in packaging, such as QR codes, RFID tags, and temperature indicators, are gaining traction.
Although these features enhance functionality, they also increase production and material costs, necessitating a clear cost-benefit analysis.
5. Volume and Batch Sizes
Economies of Scale:
Large production volumes typically result in greater cost efficiency, whereas smaller, customized orders lead to higher costs.
Balancing production scales with market demand will be critical for procurement planning.
Demand Volatility:
Shifts in consumer demand, driven by seasonal trends or global events, continue to create uncertainty in procurement strategies.
Companies must focus on building agile processes to mitigate risks associated with demand fluctuations.
Transportation Costs:
Rising fuel prices and persistent global supply chain disruptions are driving up logistics expenses for raw materials and finished packaging. Efficient transportation planning and diversified sourcing strategies will remain crucial for cost control.
Conclusion
2025 is set to bring both challenges and opportunities for the procurement of primary packaging materials.
To navigate this evolving landscape, CPOs must leverage insights from 2024, implement innovative solutions, and fortify their supply chains.
For a detailed projection and actionable insights, access our comprehensive whitepaper today.
Mail your inquiries to info@moglixbusiness.com.
Sustainable Packaging for Viksit Bharat: The Vision of Chief Procurement Officers

Sustainable Packaging for Viksit Bharat: The Vision of Chief Procurement Officers
As India strides towards becoming a developed nation—Viksit Bharat—it is imperative to align this growth with sustainability.
Chief Procurement Officers (CPOs) hold a critical position in this transformation by ensuring that procurement strategies support not just economic progress but also environmental responsibility.
Sustainable packaging procurement has emerged as a significant area where CPOs can contribute to this vision.
This blog explores how CPOs can lead the charge toward a greener, more resilient future for Viksit Bharat.
Understanding Sustainable Packaging Procurement
Sustainable procurement in packaging focuses on minimizing environmental impacts while providing economic and social benefits.
In India, with rising packaging demand in industries like FMCG, pharmaceuticals, and e-commerce, this presents both challenges and opportunities.
Chief Procurement Officers (CPOs) can contribute by:
- Choosing biodegradable, recyclable, or reusable packaging materials.
- Partnering with environmentally focused suppliers.
- Innovating designs to reduce material usage while ensuring functionality.
By embedding sustainability into procurement processes, CPOs can contribute significantly to the goal of Viksit Bharat while meeting global sustainability standards.
The Role of CPOs in Driving Sustainable Procurement
CPOs are uniquely positioned to champion sustainability initiatives within their organizations.
By adopting sustainable procurement strategies, they can influence every stage of the supply chain, from sourcing materials to final product delivery.
Here’s how they can contribute:
1. Setting Clear Objectives: CPOs should establish measurable sustainability goals to guide procurement efforts.
2. Collaborating with Suppliers: Building strong partnerships with eco-friendly suppliers is crucial for sustainable practices.
3. Leveraging Technology: Utilizing digital tools and data analytics helps monitor sustainability metrics and supplier performance.
4. Educating Teams: Investing in training programs fosters a culture of sustainability within procurement teams.
Sustainable Packaging Innovations for Viksit Bharat
Several sustainable packaging innovations are already making waves in the industry, offering CPOs exciting opportunities to enhance their procurement strategies. Examples include:
- Biodegradable Packaging: Materials like cornstarch, bagasse, and mushroom-based packaging are gaining popularity as eco-friendly alternatives to plastic.
- Minimalist Designs: Reducing excess material in packaging not only cuts costs but also lowers environmental impact.
- Reusable Packaging: Options like collapsible crates and refillable containers are ideal for industries with high packaging turnover.
- Smart Packaging: Incorporating technology to track and optimize packaging usage further supports sustainability goals.
By incorporating these innovations, CPOs can significantly contribute to a sustainable and resilient supply chain.
The Way Forward: Viksit Bharat Through Sustainable Procurement
As India accelerates toward Viksit Bharat, sustainable procurement must remain a priority for CPOs across industries.
By embedding sustainability into packaging strategies, CPOs can drive transformative change, making businesses more resilient while addressing global environmental challenges.
Achieving this vision requires a proactive approach: setting ambitious sustainability targets, collaborating with forward-thinking suppliers, and leveraging innovative solutions.
CPOs have the power to turn procurement into a force for good, paving the way for a greener, more equitable India.
Ready to Transform Your Packaging Strategy?
Visit our website to learn more about sustainable packaging solutions that can help you align with the vision of Viksit Bharat. Click here to explore our offerings.
Best Practices for Purchase Managers to Manage Packaging Inventory

Best Practices for Purchase Managers to Manage Packaging Inventory
Efficient packaging inventory management is crucial for purchase managers to enhance operational efficiency and boost profitability.
By ensuring timely deliveries and controlling costs, effective inventory practices directly impact business success.
However, if you don’t have strategies in place, managing packaging materials can be difficult!
In this blog, we’ve put together the best tips and practices to help you simplify your processes and ensure your packaging inventory management is running smoothly.
So, without any further ado, let’s begin. But first, let’s understand packaging inventory management in detail.
Understanding Packaging Inventory Management
Packaging inventory refers to the materials used to wrap and protect products during transportation to customers or retail locations.
It includes items such as caps, lids, boxes, fillers, jars, cans, and other materials essential for ensuring products reach their destination intact.
To effectively manage packaging inventory, it’s essential to keep and monitor warehouse materials to guarantee that the required packaging supplies are on hand for production and shipment timelines.
A well-implemented packaging inventory system streamlines packing and shipping, ensuring smooth operations and timely deliveries.
Conversely, an unmanaged system can lead to delays, increased costs, and disruptions in workflow.
Understanding the fundamentals of inventory management in packaging can help procurement managers streamline supply chain operations efficiently and cost-effectively while improving customer satisfaction.
Why is Packaging Inventory Management Important?
Proper packaging inventory management is essential for several reasons:
- Smooth Operations: Guarantee that packaging supplies are consistently accessible as required to avoid any interruptions in manufacturing or delivery processes.
- Optimizing Costs: Minimizing expenses related to inventory storage and material waste.
- Customer Satisfaction: Proper packaging ensures customers receive undamaged products. This enhances customer satisfaction.
For purchase managers, managing packaging inventory effectively means striking the perfect balance between demand and supply to achieve operational excellence.
What Are the Challenges in Packaging Inventory Management?
Managing packaging inventory can be tricky, demanding time and effort and requiring a solid understanding of product flow and materials.
Here are common challenges and how effective management can help tackle them:
Space Limitations & High Storage Costs
- Storing packaging materials with products consumes valuable warehouse space, driving up costs.
- Implementing a smart inventory system optimizes storage use and informs decisions about expansion or relocation.
Inconsistent Quality of Materials
- Consistent packaging quality is critical for protecting products and preserving brand image. Variations in material quality can negatively impact customer satisfaction.
- An advanced system ensures uniformity in materials and helps maintain a rigid and consistent brand identity.
Coordination with Product Inventory
- Packaging and product inventory go hand in hand. Poor packaging management can lead to misplaced products or inaccurate stock records.
- A clear process keeps everything on track, reducing shipping costs and improving warehouse organization.
Supply Chain Delays
- Packaging supply chain issues can delay deliveries, impact sales, and frustrate customers.
- Effective management helps predict delays, explore alternative suppliers, and align orders with demand trends to keep operations smooth.
Proper packaging inventory management not only resolves these challenges but also enhances efficiency, reduces costs and improves customer satisfaction.
Benefits of Effective Packaging Inventory Management
Effective packaging inventory management offers several key benefits:
- Cost Savings: Cut expenses by reducing waste and giving accurate insights into ordering and storage.
- Improved Efficiency: Speed up packaging processes and prevent delays, leading to timely delivery of products.
- Quality Control: Increases visibility to monitor material quality closely and catch issues early.
- Sustainability: Use eco-friendly materials and reduce waste to support the environmental impact.
- Better Customer Service: Avoid delays caused by material shortages, ensuring deliveries on time and happier customers.
These benefits highlight why packaging inventory management should be a priority for purchase managers.
How Moglix Helps with End-to-End Packaging Solutions
Moglix offers over 50 packaging categories, delivering to more than 19k pin codes across India.
Our packaging solutions are sustainable, ethically sourced, and globally compliant, encompassing everything from design to delivery.
With large manufacturing capacities for packaging films and products, our packaging services have consistently improved, providing end-to-end solutions for clients throughout India.
Simplify your packaging inventory management with Moglix’s comprehensive solutions. For inquiries, please reach out to us at info@moglixbusiness.com .
How CPOs Can Navigate Packaging Compliance and Regulations

How CPOs Can Navigate Packaging Compliance and Regulations
Understanding the Role of CPOs
Chief Procurement Officers (CPOs) play a pivotal role in ensuring that their organizations remain competitive and compliant in today’s rapidly evolving packaging industry.
Packaging compliance goes beyond aesthetics and functionality; it involves adhering to legal regulations, environmental standards, and industry norms.
For CPOs, understanding and managing packaging compliance is not just a legal necessity but a strategic advantage.
In this blog, we’ll navigate some packaging compliance and regulations crucial for CPOs.
Why Packaging Compliance Matters for CPOs?
Adhering to packaging compliance and regulations is crucial for several reasons:
- Legal Obligations: Ensures that the organization avoids hefty fines and penalties.
- Sustainability Goals: Aligns with growing consumer demand for eco-friendly and sustainable packaging.
- Market Access: Compliance is often a prerequisite for entering specific markets, especially in exports.
- Brand Reputation: Non-compliance can lead to recalls or damage to a brand’s credibility.
By understanding and implementing these regulations, CPOs can safeguard their company’s operations and contribute to long-term growth.
Key Packaging Compliance and Regulations in India
India’s regulatory framework for packaging is designed to promote sustainability, consumer safety, and environmental conservation.
Below are some critical compliance aspects every CPO should know:
1. Plastic Waste Management Rules, 2016 (Amended in 2022)
- Bans single-use plastics to minimize environmental pollution.
- Mandates Extended Producer Responsibility (EPR), requiring manufacturers and importers to ensure proper disposal and recycling of their plastic waste.
- Emphasizes the use of recyclable or biodegradable materials.
Tip: Align packaging materials with EPR guidelines to ensure compliance and promote sustainability.
2. Food Safety and Standards (Packaging) Regulations, 2018
- Applies specifically to food packaging materials to ensure consumer safety.
- Strict standards for food packaging material, including labeling requirements and quality specifications.
- Prohibits the use of recycled plastics for food packaging.
Action Point: Partner with FSSAI-compliant suppliers to ensure all packaging materials meet required standards.
3. Bureau of Indian Standards (BIS) Certification
- Ensures that materials used for packaging meet quality and safety benchmarks.
- Required for certain industries, including pharmaceuticals and food packaging, to meet quality benchmarks.
Focus Point: Partner with certified vendors to simplify compliance processes.
4. Consumer Protection Act, 2019
- Requires packaging to include clear and accurate labeling, including MRP, batch number, and expiration dates.
- Inaccurate or incomplete packaging details can result in legal challenges and consumer trust issues.
- Recommendation: Conduct routine audits of packaging labels to ensure compliance.
5. Sustainable Packaging Initiatives
The Indian government actively encourages sustainable packaging practices, focusing on reducing waste and carbon footprints. Examples include:
- Incentivizing the use of biodegradable and compostable materials.
- Promoting the adoption of reusable packaging models in e-commerce.
Sustainability Insight: Aligning with these initiatives not only ensures compliance but also appeals to environmentally conscious consumers.
How Moglix Simplifies Packaging Compliance for CPOs
Moglix, a leading B2B platform, is committed to helping businesses streamline their packaging compliance processes. Here’s how Moglix can assist:
- Compliant Packaging Solutions: Offers a wide range of products that meet all Indian government regulations, from EPR-compliant plastic alternatives to FSSAI-approved food-grade materials.
- Vendor Verification: Collaborates with certified suppliers to ensure all products adhere to BIS standards and other regulatory requirements.
- Sustainability Support: Provides eco-friendly packaging options that align with the latest sustainable packaging initiatives.
- End-to-End Transparency: Enables real-time monitoring of compliance metrics, empowering CPOs to make data-driven decisions confidently.
By partnering with Moglix, CPOs can reduce the complexity of managing packaging compliance while focusing on their core objectives.
Conclusion: Empowering CPOs Through Compliance
Packaging compliance has evolved into a strategic necessity for CPOs striving to drive business success while adhering to regulatory and ethical standards.
By understanding the key regulations and leveraging partners like Moglix, procurement leaders can ensure seamless compliance, enhance sustainability efforts, and protect their organization’s reputation. For inquiries, please reach out to us at info@moglixbusiness.com .
Top 5 Packaging Tips for Indian Startups to Boost Sales

Top 5 Packaging Tips for Indian Startups to Boost Sales
If you’re a CPO at an Indian startup, you already know that packaging isn’t just about getting your product to customers in one piece.
It’s about keeping costs down, streamlining your supply chain, and giving customers an experience they’ll remember.
In today’s e-commerce world, packaging plays a huge role in shaping your brand’s image and driving sales.
With online shopping and doorstep deliveries on the rise, packaging is often the first interaction customers have with your brand, so it needs to make a great impression.
Here are five packaging strategies to help your startup save money and stand out.
Make Your Packaging as Memorable as Your Brand
First impressions matter. When a customer receives your product, the packaging is the first thing they notice, and it should reflect your brand’s quality.
Whether it’s a high-end or budget-friendly product, packaging should tell your brand’s story.
For example, Indian startups like Mamaearth and Licious use packaging to reflect their values—freshness, natural ingredients, or sustainability.
As a CPO, collaborating with your marketing team ensures that packaging is not only cost-efficient but also reinforces your brand message.
Create a Shareable Unboxing Experience
Unboxing is a growing trend. Consumers love sharing their unique experiences online, and your packaging can play a huge role.
A well-thought-out unboxing experience can turn your customers into brand advocates. But making it special doesn’t have to be expensive.
Startups like The Man Company offer sleek yet cost-effective packaging. Adding small personal touches like thank-you notes or festive designs can encourage your customers to share their experience on social media, providing you with free marketing.
Package Right
Indian customers are becoming more eco-conscious, and too much packaging can backfire. It doesn’t just add extra costs but can also make your brand seem wasteful.
You can still offer a great experience with minimal, sustainable packaging. Brands like Bare Necessities keep it simple with eco-friendly materials.
Using options like recycled cardboard or biodegradable plastics is a smart and cost-effective way to attract customers who care about the environment.
Think Local and Cut Costs
Sourcing packaging locally can help you reduce costs while supporting your supply chain efficiency.
Indian manufacturers provide affordable, high-quality packaging that can be customized to your needs.
This not only cuts down on shipping costs but also speeds up deliveries, which is critical for startups operating on tight budgets.
Simplifying your packaging—opting for a basic box or mailer—can also help you save on storage and assembly time. For CPOs, it’s essential to consider the total cost of packaging, from materials to logistics.
Be Flexible with Packaging Orders
Startups evolve quickly, and so do packaging needs. Ordering too much packaging upfront can lead to problems if you decide to refresh your brand or shift strategies.
Ordering only a few months’ worth of packaging gives you the flexibility to adapt. Indian startups often tweak packaging for special occasions, like adding festive designs for Diwali or Raksha Bandhan.
Keeping orders flexible allows you to stay agile and avoid being stuck with outdated packaging.
Moglix understands this need and works with startups with low MOQs to explore packaging strategies that could work in the market.
Packaging Partner
Finding the right packaging partner can be crucial for any startup. Moglix is an end-to-end packaging solutions provider that works with both established and emerging companies.
Moglix enables the complete packaging value chain — from sourcing materials to handling logistics to last mile deliveries — making it easier for startups to keep costs down while getting quality packaging.
By simplifying the entire process, Moglix makes sure your packaging does more than just protect your products; it also leaves a great impression on your customers.
This means you can spend more time focusing on what you do best as your business grows.
Takeaway
Packaging has been and will be more than just a protective layer for organizations including startups.
It’s a space to tell a story that is unique, absolutely in tune with the brand’s voice. Thoughtful packaging can boost your brand, cut costs, and create lasting connections with customers.
By using these insights and collaborating with trusted partners like Moglix, startups can navigate today’s competitive landscape with confidence. Know More
How CPOs Can Transform Brand Identity with Astute Packaging Design

How CPOs Can Transform Brand Identity with Astute Packaging Design
As the Chief Procurement Officer of a manufacturing enterprise, your efforts extend beyond typical sourcing obligations.
Your decisions determine how people see your brand and influence how they interact with it.
This impact is especially noticeable in packaging.
It’s no longer only about preserving things; it’s a strong weapon for enhancing your brand’s image and attracting loyal customers.
As a CPO, you may leave a mark on customers’ minds in a variety of ways, but none are more enduring than the packaging experience. Let’s better grasp this.
Packaging Is Your Brand’s First Touchpoint
In today’s crowded marketplace, packaging is often the first point of contact a consumer has with your brand. Consider the exhilaration of unwrapping a new product—it’s a well-planned moment that can set the tone for the entire brand experience.
For brands like Apple, sleek and minimalistic packaging communicates innovation and premium quality before you even get to the product.
As a CPO, you have the opportunity to make packaging choices that tell a similar story about your brand, whether it’s luxury, sustainability, or customer-centric innovation.
The right packaging can influence consumer perceptions long before they use the product itself, making it a powerful branding tool.
Sustainable Packaging Builds Trust
Many consumers today prioritize sustainability, and your packaging choices can reveal a lot about your brand’s principles.
By using eco-friendly materials or decreasing trash, you not only appeal to environmentally conscious customers, but also demonstrate that your company is concerned about its environmental impact.
Consider companies like Unilever or Nestlé, which have made sustainability a core part of their brand message through eco-friendly packaging initiatives.
For CPOs, aligning packaging strategies with sustainability can help reinforce trust and loyalty with your customers.
And if you’re looking for guidance in this area, Moglix Business offers a wide range of sustainable packaging solutions that can help your brand lead the way in environmental responsibility.
Create Memorable Experiences
There is smarter packaging than simply being environmentally responsible. It allows you that extra layer of tangible conversation with your customer.
Consider packaging that lets them engage with QR codes, NFC chips, or even augmented reality (AR).
These aspects turn a mandatory, boring, ignorable unwrapping experience into a personalized blockbuster event, allowing your brand to start on an impressive note and build on that first impression.
Customized Packaging Strengthens Consumer Loyalty
Personalized packaging has been a game changer in recent years.
The success of Coca-Cola’s “Share a Coke” campaign, where bottles featured individual names, is a prime example of how customized packaging can foster deeper connections with consumers.
As a CPO, working with suppliers that offer customized packaging can help differentiate your brand and foster customer loyalty. Personalized boxes, limited edition designs, or tailored packaging experiences—these touches make your business feel unique and consumer-focused
Partnering with the Right Packaging Providers
This is the truth: Your packaging is only as effective as the partners you choose, and it is an ongoing process of continuous improvement.
To build innovative, sustainable, and bespoke solutions, you’ll need a packaging partner who understands your brand’s specific requirements and delivers solutions rather than just items. Exactly, where Moglix Business comes in.
Moglix Business, India’s largest packaging solution provider provides comprehensive services to assist brands enhance their identity through smart and sustainable packaging.
Whether you want to lower your carbon footprint or make unwrapping more entertaining, Moglix Business has the experience to help you attain those goals
Packaging as a Brand Identity Tool
You know it and we know it – your role in shaping brand identity has never been more critical.
Packaging is no longer just about protecting the product; it’s about creating experiences, building trust, and reinforcing the values your brand stands for.
By choosing sustainable, innovative, and personalized packaging, you can strengthen your brand’s identity and foster long-lasting connections with your customers. And if you’re ready to take the next step, partnering with experts like Moglix Business can help you craft a packaging strategy that sets your brand apart. Know More
How Can Procurement Managers Use Sustainable Packaging to Reduce Carbon Emissions by 2030?

How Can Procurement Managers Use Sustainable Packaging to Reduce Carbon Emissions by 2030?
As a procurement manager, you have a crucial role in your company’s sustainability efforts. With India aiming to cut emissions by 45% by 2030, your choices of sustainable packaging can make a real difference.
Sustainable packaging isn’t just a trend—it’s becoming essential for meeting climate goals. By opting for eco-friendly packaging materials and smarter designs, you can help lower your company’s CO2 footprint and reduce waste.
This blog will show you how Moglix Business can help you to adopt sustainable packaging practices that not only cut emissions but also prepare your business for a greener future.
Focus Areas for Packaging Procurement Managers
Principle of sustainable packaging stands on 3 major pillars, which are preventing environmental pollution, enhancing recycled packaging and use of recycled materials, and lowering the CO2 footprint.
As a procurement manager, these are key considerations when making decisions. While many focus on recyclability and using recycled materials, there’s also a growing need to reduce CO2 emissions and prevent waste.
For example, some recyclable materials still have a significant CO2 footprint due to how they’re produced and transported.
It’s important to remember that these goals—reducing waste, improving recyclability, and cutting CO2 emissions—are interconnected.
Interconnected means you can’t have sole focus on one goal without understanding its impact on others can lead to less-than-ideal approach to sustainability goals.
For example, lighter materials may reduce emissions but make recycling more difficult.
Your role is to find the right balance, like how Moglix Business helped a leading e-commerce grocery brand achieve the right balance while transitioning to 100% sustainable packaging.
Procurement Managers Should Lead the Way Towards the Sustainable Packaging
As a procurement manager, you are uniquely positioned in the business value chain to create immediate as well lasting impact on a business or a brand’s effort of shifting towards sustainable packaging.
Here’s how you can lead the shift:
- Look and relook at your Current Packaging: Assess your packaging footprint, including materials, environmental impact, and costs.
Consolidate this data to identify optimization opportunities.
A cross-disciplinary team should manage sustainable packaging efforts, ensuring transparency and guiding eco-friendly packaging solutions.
- Begin with Design: Integrate sustainability into your packaging design by reducing unsustainable materials, selecting eco-friendly solutions, and improving user experience.
Reduce unnecessary packaging, use biodegradable products, and explore innovative sourcing approaches.
- Supplier Strength – Strengthen your supply chain by forming collaborations with packaging suppliers, waste managers, and recyclers to promote sustainability.
Collaborate with end-to-end packaging procurement partners like Moglix Business to get recycled materials, promote closed-loop solutions, and improve recycling operations
- Develop Internal Capabilities: Invest in training and technology to support sustainable packaging. Improve store infrastructure, reverse logistics, and stay updated on regulatory changes.
Cost Myth Associated with Sustainable Packaging
The typical barrier to adopting sustainable packaging, which always costs more.
In reality, investing in capabilities and engaging upstream in the value chain can mitigate these costs.
As per a Mckinsey report optimizing packaging processes and sourcing strategies can cut plastic packaging costs by up to 40%.
Although demand for recycled plastics may exceed supply by 2030, proactive measures can balance the initial premium with long-term savings and efficiency.
Looking Ahead to 2030; The Road to Net Zero Carbon Emission
Sustainable packaging is reshaping the industry. As consumers seek clarity and effective practices, businesses must stay proactive.
Moglix Business has been a key partner in this journey for many procurement managers across industries, offering end-to-end solutions from eco-friendly material sourcing to process optimization.
We help businesses turn sustainability challenges into growth opportunities. Know More about how we can support your sustainable packaging goals.