Three trends that could define interactive packaging in 2023 and beyond

When it comes to packaging today, attractive and informative no longer suffice. Instead, interactive packaging could be the new benchmark for leaders in the packaging industry to pursue. Designed to create consumer engagement in one way or the other, interactive packaging creates a deeper connection between the customer and your brand. It can be through technology, such as QR codes or augmented reality features, or through more conventional channels, like packaging that includes games or puzzles.Here are some popular types of interactive design that could revolutionize packaging across the F&B, electronics and even the cosmetics industry in 2023 and the years that follow.  

Technology-based interactive packaging:  

Technology can be used in packaging to create an interactive experience for the consumer. Popular examples of this kind of design include touchscreens, QR codes, and even augmented reality on the package. Plant-based snack company Mezcla excelled at this type of packaging when it included a QR code on the package. Customers could scan the code to view artwork submitted by others worldwide and even submit their own.  

Game-based interactive packaging:  

Gamification is also succeeding at delighting customers and transforming packaging today. This type of packaging includes games or puzzles that the consumer can solve or play as part of the packaging experience. India’s most popular jam, Kissan, chose this route when it included a kid-friendly board game as a part of its jam packaging.

Customizable packaging:  

This packaging allows the consumer to personalize the packaging by adding their own artwork or photos. Kokoa Hut put a brilliant spin on this idea by offering bags that buyers could customize. The bags contained tiny square boxes that could be flipped upward to create distinct images or text. Customers could play around with this feature and create custom texts like their name or a symbol like a heart or a star on their bags.

Future focus: Is interactive packaging the future? 

Packaging now matters almost as much as the product, and in the coming years, the rise of interactive packaging as a preferred alternative to traditional options is perhaps inevitable. As a bonus, interactive packaging can be used for various products, including food, cosmetics, and consumer electronics.  

Further, interactive and intelligent packing opens up a new avenue for successful customer engagement, which can be a fun and novel experience for the end user. Positive interactions like this can improve your top line because research reveals that around 72% of customers share good brand engagement and experiences with at least six others.

Want to stay ahead of the curve? A competent packaging solutions provider can help. 

With the packaging industry’s landscape changing dynamically and supporting new trends in recent years, it is crucial to have a competitive edge today. Give your business the advantage it deserves by partnering with a comprehensive packaging solutions provider like Moglix. We offer extensive services in this domain, including vendor and inventory management, quality control and compliance and primary, secondary as well as tertiary packaging solutions. Visit our website to learn more.