According to Statista, by 2027, over 23% of consumer purchases would be made online and as an e-commerce CPO, you must have realized that the market is competitive.  

This growth has made improving packing and shipping processes essential to recreate the personal touch of in-store shopping.   

With hundreds of businesses selling similar products, standing out is challenging and hence you have seen a shift from the sell and forget model to relationship-based selling which focuses on creating customer loyalty and long-term relationships. 

Over the years, the main job of packaging has been to protect products, so customers receive them in perfect condition, just like in a brick-and-mortar store. Packaging teams have often overlooked customer experience and satisfaction, in want protection.  

But times are changing. One way to set your brand apart is through creative and thoughtful e-commerce packaging. So, what should you include in your packaging? Read on for six e-commerce packaging ideas that will truly delight your customers. 

Keep Communicating 

Speak Brand – Online shopping gives you a chance to keep talking to customers even after they’ve made a purchase. 

 Look at how brands like Zepto and Zomato who keep their fun vibe going through quirky messages on the brown paper bags, turning their boring paper bags used for e commerce into vibrant brand spokesperson. 

 It’s all about sharing your brand’s personality—even in your deliveries, think about adding a bit of your own style or a catchy phrase. 

Answer Questions – Making sure customers get clear info about your product is another key area to keeping them happy and avoiding issues like complaints or returns. 

 Put product details and “how-to” right on your e-commerce packaging to guide them smoothly. For things needing assembly or specific instructions, include easy, clear steps on the package. 

Easy to Reach – Returns are just a normal part of selling online, no matter how careful you are with quality. But they don’t have to be a headache for your customers or your business.  

To make returns easy, include straightforward instructions right on your packaging.  

Whether it’s a return label, a step-by-step guide, or even a simple QR code on the poly bags you use for ecommerce packaging, these make it simple for customers to manage returns smoothly.  

This boosts their satisfaction and builds trust in your brand 

Materials Matter 

Sustainable Future – By now, we all get why sustainability matters. Consumers are willing to bet on, even with newer, lesser-known brands who focus on sustainability.  

E-commerce brands in India should go for packaging made from recycled or recyclable materials. Packaging design that perfectly fits your product helps cut down waste by eliminating an additional packing layer. 

Reuseable Packaging – Just picture getting your order in packaging your customers can use again and again. Reusable packaging not only cuts down on waste but also keeps customers coming back for more.  

Globally brands are getting creative with ideas like collapsible boxes and packaging that doubles as storage solutions 

Surpise to Delight 

Little Extra – Surpise merchandise is a great way to grow your loyal community, enhance customer experience, and stand out from the competition.  

Whether it’s gifts, coupons, stickers, magnets, free samples or references discounts, it puts a smile on your customers’ faces which helps build loyalty and drives repeat sales. 

Make it a Memorabilia – Unboxing any Apple product is like a ritual. For a lot of customers, the excitement of carefully opening that perfectly snug box adds so much to the whole experience.  

The box itself turns into a keepsake, reminding you of that special moment long after you’ve taken out the product. 

Find a Right Partner 

In a nutshell, e-commerce packaging could be a key to enhancing customer experience.  

At Moglix, we assist companies of all sizes, big and small, in reimagining their packaging strategies. Whether it’s individual items or managing the entire shipping process, we’ve got you covered. Connect with our packaging expert to know more.