If you’re a CPO at an Indian startup, you already know that packaging isn’t just about getting your product to customers in one piece.  

It’s about keeping costs down, streamlining your supply chain, and giving customers an experience they’ll remember.  

In today’s e-commerce world, packaging plays a huge role in shaping your brand’s image and driving sales.  

With online shopping and doorstep deliveries on the rise, packaging is often the first interaction customers have with your brand, so it needs to make a great impression.  

Here are five packaging strategies to help your startup save money and stand out. 

Make Your Packaging as Memorable as Your Brand

First impressions matter. When a customer receives your product, the packaging is the first thing they notice, and it should reflect your brand’s quality.  

Whether it’s a high-end or budget-friendly product, packaging should tell your brand’s story.  

For example, Indian startups like Mamaearth and Licious use packaging to reflect their values—freshness, natural ingredients, or sustainability.  

As a CPO, collaborating with your marketing team ensures that packaging is not only cost-efficient but also reinforces your brand message. 

Create a Shareable Unboxing Experience 

Unboxing is a growing trend. Consumers love sharing their unique experiences online, and your packaging can play a huge role.  

A well-thought-out unboxing experience can turn your customers into brand advocates. But making it special doesn’t have to be expensive.  

Startups like The Man Company offer sleek yet cost-effective packaging. Adding small personal touches like thank-you notes or festive designs can encourage your customers to share their experience on social media, providing you with free marketing. 

Package Right

Indian customers are becoming more eco-conscious, and too much packaging can backfire. It doesn’t just add extra costs but can also make your brand seem wasteful.  

You can still offer a great experience with minimal, sustainable packaging. Brands like Bare Necessities keep it simple with eco-friendly materials.  

Using options like recycled cardboard or biodegradable plastics is a smart and cost-effective way to attract customers who care about the environment. 

Think Local and Cut Costs  

Sourcing packaging locally can help you reduce costs while supporting your supply chain efficiency.  

Indian manufacturers provide affordable, high-quality packaging that can be customized to your needs.  

This not only cuts down on shipping costs but also speeds up deliveries, which is critical for startups operating on tight budgets.  

Simplifying your packaging—opting for a basic box or mailer—can also help you save on storage and assembly time. For CPOs, it’s essential to consider the total cost of packaging, from materials to logistics. 

Be Flexible with Packaging Orders  

Startups evolve quickly, and so do packaging needs. Ordering too much packaging upfront can lead to problems if you decide to refresh your brand or shift strategies.  

Ordering only a few months’ worth of packaging gives you the flexibility to adapt. Indian startups often tweak packaging for special occasions, like adding festive designs for Diwali or Raksha Bandhan.  

Keeping orders flexible allows you to stay agile and avoid being stuck with outdated packaging. 

Moglix understands this need and works with startups with low MOQs to explore packaging strategies that could work in the market. 

Packaging Partner 

Finding the right packaging partner can be crucial for any startup. Moglix is an end-to-end packaging solutions provider that works with both established and emerging companies.  

Moglix enables the complete packaging value chain — from sourcing materials to handling logistics to last mile deliveries — making it easier for startups to keep costs down while getting quality packaging.  

By simplifying the entire process, Moglix makes sure your packaging does more than just protect your products; it also leaves a great impression on your customers.  

This means you can spend more time focusing on what you do best as your business grows. 

Takeaway 

Packaging has been and will be more than just a protective layer for organizations including startups.  

It’s a space to tell a story that is unique, absolutely in tune with the brand’s voice. Thoughtful packaging can boost your brand, cut costs, and create lasting connections with customers.  

By using these insights and collaborating with trusted partners like Moglix, startups can navigate today’s competitive landscape with confidence. Know More 

As the Chief Procurement Officer of a manufacturing enterprise, your efforts extend beyond typical sourcing obligations.  

Your decisions determine how people see your brand and influence how they interact with it. 

This impact is especially noticeable in packaging.  

It’s no longer only about preserving things; it’s a strong weapon for enhancing your brand’s image and attracting loyal customers.  

As a CPO, you may leave a mark on customers’ minds in a variety of ways, but none are more enduring than the packaging experience. Let’s better grasp this. 

Packaging Is Your Brand’s First Touchpoint 

In today’s crowded marketplace, packaging is often the first point of contact a consumer has with your brand. Consider the exhilaration of unwrapping a new product—it’s a well-planned moment that can set the tone for the entire brand experience. 

For brands like Apple, sleek and minimalistic packaging communicates innovation and premium quality before you even get to the product.  

As a CPO, you have the opportunity to make packaging choices that tell a similar story about your brand, whether it’s luxury, sustainability, or customer-centric innovation.  

The right packaging can influence consumer perceptions long before they use the product itself, making it a powerful branding tool. 

Sustainable Packaging Builds Trust 

Many consumers today prioritize sustainability, and your packaging choices can reveal a lot about your brand’s principles.  

By using eco-friendly materials or decreasing trash, you not only appeal to environmentally conscious customers, but also demonstrate that your company is concerned about its environmental impact.  

Consider companies like Unilever or Nestlé, which have made sustainability a core part of their brand message through eco-friendly packaging initiatives.  

For CPOs, aligning packaging strategies with sustainability can help reinforce trust and loyalty with your customers. 

And if you’re looking for guidance in this area, Moglix Business offers a wide range of sustainable packaging solutions that can help your brand lead the way in environmental responsibility. 

Create Memorable Experiences 

There is smarter packaging than simply being environmentally responsible. It allows you that extra layer of tangible conversation with your customer.  

Consider packaging that lets them engage with QR codes, NFC chips, or even augmented reality (AR).  

These aspects turn a mandatory, boring, ignorable unwrapping experience into a personalized blockbuster event, allowing your brand to start on an impressive note and build on that first impression. 

Customized Packaging Strengthens Consumer Loyalty 

Personalized packaging has been a game changer in recent years.  

The success of Coca-Cola’s “Share a Coke” campaign, where bottles featured individual names, is a prime example of how customized packaging can foster deeper connections with consumers.  

As a CPO, working with suppliers that offer customized packaging can help differentiate your brand and foster customer loyalty. Personalized boxes, limited edition designs, or tailored packaging experiences—these touches make your business feel unique and consumer-focused 

Partnering with the Right Packaging Providers 

This is the truth: Your packaging is only as effective as the partners you choose, and it is an ongoing process of continuous improvement.  

To build innovative, sustainable, and bespoke solutions, you’ll need a packaging partner who understands your brand’s specific requirements and delivers solutions rather than just items. Exactly, where Moglix Business comes in.  

Moglix Business, India’s largest packaging solution provider provides comprehensive services to assist brands enhance their identity through smart and sustainable packaging.  

Whether you want to lower your carbon footprint or make unwrapping more entertaining, Moglix Business has the experience to help you attain those goals 

Packaging as a Brand Identity Tool 

You know it and we know it – your role in shaping brand identity has never been more critical. 

Packaging is no longer just about protecting the product; it’s about creating experiences, building trust, and reinforcing the values your brand stands for.  

By choosing sustainable, innovative, and personalized packaging, you can strengthen your brand’s identity and foster long-lasting connections with your customers. And if you’re ready to take the next step, partnering with experts like Moglix Business can help you craft a packaging strategy that sets your brand apart. Know More 

As a procurement manager, you have a crucial role in your company’s sustainability efforts. With India aiming to cut emissions by 45% by 2030, your choices of sustainable packaging can make a real difference. 

 Sustainable packaging isn’t just a trend—it’s becoming essential for meeting climate goals. By opting for eco-friendly packaging materials and smarter designs, you can help lower your company’s CO2 footprint and reduce waste.  

This blog will show you how Moglix Business can help you to adopt sustainable packaging practices that not only cut emissions but also prepare your business for a greener future. 

Focus Areas for Packaging Procurement Managers 

Principle of sustainable packaging stands on 3 major pillars, which are preventing environmental pollution, enhancing recycled packaging and use of recycled materials, and lowering the CO2 footprint.  

As a procurement manager, these are key considerations when making decisions. While many focus on recyclability and using recycled materials, there’s also a growing need to reduce CO2 emissions and prevent waste.  

For example, some recyclable materials still have a significant CO2 footprint due to how they’re produced and transported. 

It’s important to remember that these goals—reducing waste, improving recyclability, and cutting CO2 emissions—are interconnected.  

Interconnected means you can’t have sole focus on one goal without understanding its impact on others can lead to less-than-ideal approach to sustainability goals.  

For example, lighter materials may reduce emissions but make recycling more difficult.  

Your role is to find the right balance, like how Moglix Business helped a leading e-commerce grocery brand achieve the right balance while transitioning to 100% sustainable packaging. 

Procurement Managers Should Lead the Way Towards the Sustainable Packaging 

As a procurement manager, you are uniquely positioned in the business value chain to create immediate as well lasting impact on a business or a brand’s effort of shifting towards sustainable packaging.  

Here’s how you can lead the shift: 

1. Look and relook at your Current Packaging: Assess your packaging footprint, including materials, environmental impact, and costs.  

Consolidate this data to identify optimization opportunities.  

A cross-disciplinary team should manage sustainable packaging efforts, ensuring transparency and guiding eco-friendly packaging solutions. 

2. Begin with Design: Integrate sustainability into your packaging design by reducing unsustainable materials, selecting eco-friendly solutions, and improving user experience.  

Reduce unnecessary packaging, use biodegradable products, and explore innovative sourcing approaches. 

3. Supplier Strength – Strengthen your supply chain by forming collaborations with packaging suppliers, waste managers, and recyclers to promote sustainability.  

Collaborate with end-to-end packaging procurement partners like Moglix Business to get recycled materials, promote closed-loop solutions, and improve recycling operations 

4. Develop Internal Capabilities: Invest in training and technology to support sustainable packaging. Improve store infrastructure, reverse logistics, and stay updated on regulatory changes. 

Cost Myth Associated with Sustainable Packaging 

The typical barrier to adopting sustainable packaging, which always costs more.  

In reality, investing in capabilities and engaging upstream in the value chain can mitigate these costs.  

As per a Mckinsey report optimizing packaging processes and sourcing strategies can cut plastic packaging costs by up to 40%.  

Although demand for recycled plastics may exceed supply by 2030, proactive measures can balance the initial premium with long-term savings and efficiency. 

Looking Ahead to 2030; The Road to Net Zero Carbon Emission 

Sustainable packaging is reshaping the industry. As consumers seek clarity and effective practices, businesses must stay proactive.  

Moglix Business has been a key partner in this journey for many procurement managers across industries, offering end-to-end solutions from eco-friendly material sourcing to process optimization.  

We help businesses turn sustainability challenges into growth opportunities. Know More about how we can support your sustainable packaging goals. 

As someone who has seen India’s food and beverage (F&B) industry grow and expand, you know calling this industry competitive would be an understatement.  

By now you also know, a food is a food, until your packaging drapes it with information and identity, and hence, packaging is more than just a protective measure—it’s a vital component of brand identity and customer satisfaction. 

For F&B businesses, especially those addressing the needs of quick service restaurants and large-scale operations, the choice of packaging materials is crucial because you need to take care of the perishability aspect of the goods that are packed in it.  

Corrugated boxes over the years have become the choice of brands because of their strength, durability, and circularity aspects. These boxes are shipped flat to save space and reduce transportation costs, but this means they need to be properly assembled on-site.  

Assembly of these rigid packaging solutions seems easy but one error and the whole lot would have to be discarded. Here are five indispensable tips for pan-India F&B brands to excel in assembling corrugated boxes: 

Choose the Right Corrugated Box Size 

Selecting the appropriate box size is paramount to ensure products fit snugly and are without excessive space that may lead to shifting during transit.  

According to a study by Smithers, right-sizing packaging can lead to significant reduction in damage, material usage and transportation costs. 

Thumb rule – Accurately measure your products + select corrugated boxes that provide adequate protection + minimize empty space. 

Master Folding and Taping Techniques 

Efficient assembly begins with mastering folding techniques. Ensure all flaps are neatly folded and securely sealed using high-quality packing tape.  

Unintended handling and shipping damages can be avoided, if the packaging team ensures proper sealing. 

Thumb rule – Fold all flaps + fold on the pre-scored lines + quality packing tape + seal seams properly 

Ensure Structural Integrity 

Corrugated boxes are sturdy, but that doesn’t mean you don’t pay attention to the structural integrity of the corrugated boxes during assembly.  

Depending on the items packed and mode of transportation, reinforce corners and edges to withstand stacking and transportation damages. Double taping and extra cardboard reinforcements could also enhance the strength of corrugated boxes. 

Thumb rule – Use double taping + reinforcements 

Labelling and Identification 

Labelling provides a unique identity to the packed boxes and labelling practice during box assembly facilitates efficient inventory management and shipping process.  

It’s imperative that you have a standardized labelling system that includes product information, barcodes, and handling instructions, which could potentially minimize errors, streamline warehousing and logistics. 

Thumb rule – Labelling helps in streamlining processes 

Quality Control Checks 

After assembly quality control checks should be rigorously followed to identify and rectify any issues that may sacrifice product integrity. 

 Inspect folding, sealing, and structural soundness before packing products. 

Thumb rule – Post assembly checks is as important as before and during checks 

Takeaway 

Understanding corrugated box assembly is essential for pan-India F&B brands seeking to enhance customer experience, operational efficiency and optimize cost.  

At Moglix, we help both big companies and startups rethink their packaging needs. We offer solutions that cover everything from individual products to the entire process of getting them. To know more about our packaging supply chain solutions for corrugated boxes, click here.

According to Statista, by 2027, over 23% of consumer purchases would be made online and as an e-commerce CPO, you must have realized that the market is competitive.  

This growth has made improving packing and shipping processes essential to recreate the personal touch of in-store shopping.   

With hundreds of businesses selling similar products, standing out is challenging and hence you have seen a shift from the sell and forget model to relationship-based selling which focuses on creating customer loyalty and long-term relationships. 

Over the years, the main job of packaging has been to protect products, so customers receive them in perfect condition, just like in a brick-and-mortar store. Packaging teams have often overlooked customer experience and satisfaction, in want protection.  

But times are changing. One way to set your brand apart is through creative and thoughtful e-commerce packaging. So, what should you include in your packaging? Read on for six e-commerce packaging ideas that will truly delight your customers. 

Keep Communicating 

Speak Brand – Online shopping gives you a chance to keep talking to customers even after they’ve made a purchase. 

 Look at how brands like Zepto and Zomato who keep their fun vibe going through quirky messages on the brown paper bags, turning their boring paper bags used for e commerce into vibrant brand spokesperson. 

 It’s all about sharing your brand’s personality—even in your deliveries, think about adding a bit of your own style or a catchy phrase. 

Answer Questions – Making sure customers get clear info about your product is another key area to keeping them happy and avoiding issues like complaints or returns. 

 Put product details and “how-to” right on your e-commerce packaging to guide them smoothly. For things needing assembly or specific instructions, include easy, clear steps on the package. 

Easy to Reach – Returns are just a normal part of selling online, no matter how careful you are with quality. But they don’t have to be a headache for your customers or your business.  

To make returns easy, include straightforward instructions right on your packaging.  

Whether it’s a return label, a step-by-step guide, or even a simple QR code on the poly bags you use for ecommerce packaging, these make it simple for customers to manage returns smoothly.  

This boosts their satisfaction and builds trust in your brand 

Materials Matter 

Sustainable Future – By now, we all get why sustainability matters. Consumers are willing to bet on, even with newer, lesser-known brands who focus on sustainability.  

E-commerce brands in India should go for packaging made from recycled or recyclable materials. Packaging design that perfectly fits your product helps cut down waste by eliminating an additional packing layer. 

Reuseable Packaging – Just picture getting your order in packaging your customers can use again and again. Reusable packaging not only cuts down on waste but also keeps customers coming back for more.  

Globally brands are getting creative with ideas like collapsible boxes and packaging that doubles as storage solutions 

Surpise to Delight 

Little Extra – Surpise merchandise is a great way to grow your loyal community, enhance customer experience, and stand out from the competition.  

Whether it’s gifts, coupons, stickers, magnets, free samples or references discounts, it puts a smile on your customers’ faces which helps build loyalty and drives repeat sales. 

Make it a Memorabilia – Unboxing any Apple product is like a ritual. For a lot of customers, the excitement of carefully opening that perfectly snug box adds so much to the whole experience.  

The box itself turns into a keepsake, reminding you of that special moment long after you’ve taken out the product. 

Find a Right Partner 

In a nutshell, e-commerce packaging could be a key to enhancing customer experience.  

At Moglix, we assist companies of all sizes, big and small, in reimagining their packaging strategies. Whether it’s individual items or managing the entire shipping process, we’ve got you covered. Connect with our packaging expert to know more.

As a CPO, you know e-commerce is more than simply the product itself. It combines product, delivery and packaging together into a differentiated experience.  

Unlike conventional storefronts, where customers can touch and check products, e-commerce is based on the visual and tactile experience of product delivery.  

Focus on packaging, especially in e-commerce space can act as strategic for CPOs to reduce clutter and stand out, establish brand identity, and improve the entire customer experience.  

Here’s how CPOs can use e-commerce packaging to effectively differentiate their products. 

We will not delve into basics of packaging like “follow brand guidelines”, “speak the brand” or “be cost effective”. Those are bases that we are sure you have already covered. We will delve into areas that are inherent to e-commerce packaging. 

Unboxing Experience is Inherent to E-commerce 

The unboxing experience has become a crucial part of the customer journey. Thoughtfully designed e-commerce packaging can create a memorable unboxing experience, encouraging customers to share free, user-generated content that can significantly boost brand visibility and differentiation. 

CPOs can work with designers to create packaging that surprises and delights customers. For example, unboxing any Apple product is more of a ritual.  

For many customers, the theatrics of opening the perfectly snug fit box is an experience that adds value to their purchase, showcasing Apple’s meticulous design and attention to detail.  

The box itself becomes a keepsake, symbolizing this memorable experience long after the product is removed. 

Beyond the Apparent Use 

Packaging needs to look good, be functional and especially in India, should have value beyond its apparent use.  

CPOs should come up with designs that make things easier for customers, like for example, using resealable poly bags for e-commerce, which allow convenience, and sturdy boxes to keep items safe during shipping. In India households these bags and boxes are reusable.  

Amazon did this with its frustration-free packaging, which is easy to open, recyclable, and makes shipping more efficient. This has made customers happier by cutting down on returns and has shown Amazon as a leader in packaging for online shopping. 

Do more with Technology  

Integrating technology into e-commerce packaging offers new ways to stand out. QR codes, for instance, can provide extra product details like sourcing and usage tips.  

A brand that is consciously working to reduce its impact on the environment and uses tech to do so is Nike. It uses AR in its packaging, where scanning the QR code gives customers access to content such as sustainability initiatives, product info, styling tips, and promotions.  

This technology focused strategy boosts engagement and creates a memorable brand experience. 

Sustainability in Packaging Can’t be Compromised 

Sustainability is a growing concern for organizations and consumers around the globe.  

CPOs can differentiate their products by adopting sustainable e-commerce packaging practices by including recyclable, biodegradable, or reusable materials like paper bag packaging and poly bags for ecommerce in India. IKEA, a furniture company, has committed to eliminate plastic from its packaging by 2030.  

They are also exploring innovative solutions like fully biodegradable packaging made from mushrooms, known as mycelium “fungi packaging.” This initiative is part of IKEA’s broader commitment to waste reduction and recycling. 

Reimagining Product Differentiation with Moglix Solutions for E-Commerce Packaging 

E-commerce packaging has come a long way from a mere protective layer to valuable, reusable commodity adding perceived value to the product itself.  

For CPOs, focused on incorporating thoughtful design, brand alignment, technology, sustainability, and functionality into packaging can significantly enhance the customer experience and set their products apart in a crowded market.  

However, as CPOs it’s essential to balance our admiration for design and branding with a commitment to sustainability and conscious consumption. 

At Moglix, we help both big companies and startups rethink their packaging needs. We offer solutions that cover everything from individual products to the entire process of getting them. To know more, speak to our packaging expert. 

As Procurement leader operating in the Consumer-Packaged Goods (CPG), you’re likely feeling the pressure to embrace more sustainable practices. Today’s consumers, especially after the pandemic, are looking for ways to reduce their carbon footprint. In India we have seen a trend emerging among top CPG brands – the switch to flexible packaging, specifically paper packaging.  

Although the initial acceptance was sluggish, the rate of adoption has increased over the last couple of years. Industry giants like Walmart and PepsiCo have paved the way and are reaping real benefits by pioneering innovative practices that are driving this shift.  

The story holds true not only for massive organizations with larger sustainability targets and budgets but also for various smaller hyperlocal startups. It’s time we understood the real reasons behind this growing wave and why now is the prime moment for your company to make the switch with the right partner like Moglix Packaging. 

 
Paper Packaging is Versatile 

Although the initial reason for accepting paper in packaging has been its green properties, the real reason why industries have persisted and embraced paper packaging is because of its versatility.  

Advancements in manufacturing and design tech over the last decade have allowed for a wide range of paper packaging solutions, including rigid packaging for cereals and flexible packaging for snacks. Like plastic, Paper packaging is easily customizable, offering protection and a unique look that stands out on the shelves. 

Curb Environmental Impact  

Despite the popular belief, paper is not completely green, but the circularity it brings to the entire packaging ecosystem makes it a powerful raw material. Unlike poly bags, paper bags are biodegradable and far less complex to recycle. 

The Central Pollution Control Board (CPCB) recently stated that India generates around 3.3MT of plastic waste annually. Shifting to paper packaging can significantly mitigate this environmental burden. 

Government Regulations and Initiatives 

Historically, the Government of India (GoI) has managed the plastic waste problem at State and Municipal levels, through education, bans and fines.  

In 2022, India brought into effect the Plastic Waste Management Amendment Rules (2021) that banned 19 categories of single-use plastics.  

Considering India is the 3rd largest producer of plastic in the world, these norms are going to push India up the global league when it comes to sustainable choices. By adopting paper packaging, you’re not just complying with these regulations—you’re staying ahead of the curve.  

E-Commerce needs Paper Packaging 

As per some estimates India’s e-commerce industry generated around 98000 tonnes of packaging plastic waste in 2021, that is equivalent to 98000 small cars. What is even more grave is the fact that this was a 73% increase compared to 2020.  

E-commerce players with huge market penetration like Flipkart, Amazon India, as well as small e commerce Startups, are seeking ways to reduce their environmental impact.  The Indian e-commerce market is expected to reach $200 billion (about $620 per person in the US) by 2026, and paper packaging will play a crucial role if this growth needs to be eco-friendly and sustainable. 

Looking Forward 

Paper is lighter than plastic, which reduces shipping costs, but there is no argument that transition to paper packaging is costly, but in the long run it will result in cost optimization, savings and positive brand image. 

Additionally, it can streamline your supply chain by simplifying the recycling process and reducing waste management expenses.  

Understanding these benefits will allow you to make a shift that will enhance the overall efficiency of your procurement process. Paper packaging can’t be seen as an alternative anymore; it is one of the preferred choices for leading CPG brands in India that aim to make a positive impact on the planet and their bottom line. 

Procurement Leaders, by embracing this change, are positioning their brand for a sustainable future. 

Moglix Packaging Solutions offer a variety of custom packaging solutions, and our packaging experts can assist you in personalizing the packaging requirements for your enterprise needs. Know more on how to seamlessly transition to paper packaging here.

According to recent reports, the sustainable packaging market is expected to reach US$ 490.5 billion by 2034. This underscores the demand for sustainable packaging in the manufacturing industry. It holds equal importance even in B2B product marketing with 66% of companies with such commitment. Let’s explore its importance and other aspects.  

Looking for the best sustainable packaging solutions? Partner with the right packaging solution provider. Moglix helps you with the right functional yet sustainable packaging innovations for long-term relevancy and impact. Visit our website to learn more.  

The packaging industry is going through new trends every year as per consumer behavior. Nearly 60% to 80% of customers want a “wow” factor during unboxing. The same consumer perspectives apply to food packaging as well. In this regard, it’s important to understand what food packaging factors excite them and what drives them to switch brands with the first impression.  

Looking for sustainability in your packaging solutions that positively influence consumer behavior and packaging perceptions of your brand?  

Let Moglix help you with trending packaging innovations that score high on consumer perspectives. Visit our website to learn more.  

Decoding Consumer Perspectives: The Impact of Food Packaging Trends