Sustainable Packaging is the need of the hour – with just under a decade left to achieve the sustainability goals.  

The Plastic Waste Management Amendment Rules, 2021, announced in August by the Union Ministry of Environment, Forest, and Climate Change (MoEFCC), identified that 20 Single-Use Plastic Products (SUPs) will be phased out by next year. In India, 18 states have already implemented a complete SUP ban, but the upcoming July milestone will extend the legislation across the country. The shift to more sustainable packaging material will need to be swift, and manufacturers will need to display vision and plan not to be impacted by supply chain disruptions in the transition process.   

The Search for Alternatives Begins:  

Paper is a more sustainable option than plastic. Industry figures indicate that packaging consumes more than 49% of all paper produced in India.   

Eco-friendly Innovations that will dominate 2022  

Repeat-use packaging   

Bio-based Plastics  

Paper-based packaging  

Edible packaging  

How can brands play a more prominent role?  

Product packaging plays a prominent role in the purchase decision of the consumer. Primary packaging makes a difference to the customer’s first impression and the brand recall later.  

Brands need to put technology at the center of their transformation, create robust governance models to govern operations and collaborate with a broader ecosystem to make a significant impact footprint.  

What will drive sustainability in packaging?  

By placing digital technology solutions, material innovation and process optimization at the core for a better tomorrow, the government, businesses, and the supplier ecosystem can usher in a new age of conscious commerce.